Cook Reveals More Details About Apple?s Product Naming Policies, And Yes, The ?S? Stands For Siri

Apple's product naming polices can be somewhat confusing and arbitrary: And today an audience member at D10 called Apple CEO Tim Cook out on the somewhat bizarre strategy, "How did you guys go from an iPad to an iPad 2 to an iPad 4 to a 4s?" "A lot of people ask me that question," he said. "Well you look back at iPod," he reminisced (Cook is a huge fan of the iPod), "We changed it a few times. We changed the size and came up with the 'iPod Nano.' Then we changed it massively and then we came up with 'iPod shuffle.'" Cook revealed that the naming iterations often accompany massive product shifts and are actually not stemming from any sort of structure. Apparently Apple really names things on a case by case basis, "We went from the MacBook Pro to the MacBook Air to the iMac. You can do it either way is the real story."

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